Sep 03, 2015 11:10 AM EDT
McDonald’s Table Service: No All-Day Breakfast For Brits, But UK Franchise Expands Fast Food Table Service After Successful Trial

Earlier this week, the biggest fast food chain in the world announced they'd be launching all-day breakfast across the United States after a trial that went on since last spring, and while the UK isn't getting the same treat, they recently announced they're expanding on another venture: the McDonald's table service.

The McDonald's table service, part of the revamping the fast food chain is currently undergoing all over the world after very poor sales, is aimed at those customers who are craving one of the company's staple products (such as the Big Mac) but are quickly discouraged from purchasing after getting to the restaurant and seeing a long line at the cashier.

According to The Mirror, the chain's UK franchise has officially confirmed they'll be rolling out the McDonald's table service across the country come October, after going through a successful trial in their store in Mottram.

The Huffington Post UK reports that the McDonald's table service will be a bit different from traditional restaurants of this type, as customers won't be ordering directly to a waiter; in fact, upon entering, McDonald's patrons will be able to select items currently sold on the menu and customize them to their liking (such as taking out tomatoes or adding bacon, for example), then paying for their order and taking a seat, where the staff will be delivering the food to their table.

According to Business-Reporter, the McDonald's table service isn't the only thing changing in the European franchises of the chain, as the Old Continent is now the company's biggest market, representing roughly 40 percent of their custom base, so understandably there's a strong focus there.

Besides the McDonald's table service, the fast food chain has made a broad array of changes to its menu and spent £350 million ($535 million) in revamping their restaurants across the country.

 PREVIOUS POST
NEXT POST