Starbucks Stock continues to increase. Yesterday it ended the day at 54.87 per share and it opened with 54.75. It experienced a .08 decrease, the stock continues to increase; it is currently at $55.70.

Starbucks Coffee has become well received amongst avid coffee drinkers. The company's website boasts about their authentic coffee beans and genuine customer service. Perhaps that is why their customers frequently go back. Starbucks is popular amongst college students and business people because they have Wi-Fi and some are open 24 hours. They are not just a coffee shop; they offer healthy menu items such as yogurt, fruit, and granola along with pastries, sandwiches and petite sized sweets.

Steve Jobs, former CEO of Apple Inc was a huge fan of Starbucks. In 2007, just before the release of the anticipated iPhone, he prank called a San Francisco Starbucks and ordered 4000 lattes. Six years later, the coffee shop still experiences people mimicking the prank.

The company also promotes protecting the environment by recycling their milk cartons, syrup bottles and coffee grounds. They offer their customers a 10 cent discount if they come in with their own reusable cup.

They are concerned about their customer's health therefore they created many different alternative options to their high caloric beverages and foods. There is a "Delicious Drinks" menu under 200 calories, as well as a "Favorite Foods", menu under 350 calories. They also offer food choices with 10 grams of fat or less and foods with less sodium. According to their website, they advocated for a national menu labelling standard- a key component in helping customers make more informed choices. On March 23, 2010, menu labeling was signed into law as part of the Patient Protection and Affordable Care Act (H.R. 3590).

They are also trying to decrease the amount of the sodium that is used in food products. They are currently involved with the National Salt Reduction Initiative and the UK Food Standards Agency salt campaign.  The National Salt Reduction Initiative obtained a partnership with over 90 state and local health authorities; it sets voluntary targets for salt levels in 62 categories of packaged foods and 25 categories of restaurant food to guide salt reductions.

Starbucks stock will continue to increase due to their involvement with helping the environment as well as human health.