The world's single largest consumer market is reinventing the food business from the ground up. Internet giants like Alibaba have put their support behind startups which focus on food delivery services. In this way, millions of Chinese are able to get their meal of choice from the comforts of their home using their smart phones.

The arrival of mainstream food-to-go in China is turning out to be a major industry and their entry marks a revolutionary step in the food business of this massive country. In the past, only Western fast food chains offered dedicated delivery services, something many readers are more than familiar with already. Door to door delivery, however, is a brand new (and quickly growing) business in China.

The infrastructure and funding from large tech companies has led to the rise of delivery men flooding the streets. Chinese consumers are embracing the convenience of food delivery like never before because of these innovations.

Delivery services also offer very attractive incentives to their consumers. New customers get to experience both speedy service and discounts offered by these startups. And judging from the explosion of delivery vehicles on Chinese streets, it is clear that that the venture is turning into an unprecedented success in the Chinese market.

The startup delivery services make food from hundreds of thousands of small restaurants available to a much larger market. The sheer size of Chinese cities used to be a barrier in offering food to people who have difficulty accessing a particular restaurant at a particular time. With these new high-tech delivery services, however, this problem has become a thing of the past.

The new domestic delivery system is also providing very stiff competition for Western fast food chains which have long enjoyed the distinction of food-to-go. Large and medium sized restaurants are starting to go national in ways never seen before. Even small noodle shops are partaking in the success as delivery services cater to the every want and need of the Chinese consumer.

See the full Wall Street Journal video below: