Jan 05, 2015 11:02 AM EST
All You Can Eat Buffets: The More Expensive, The More Your Brain Likes It, Study Shows

The attractive thing about all you can eat buffets is, well, basically the fact that you can stuff your face with all kinds of food for a particular price, and keep on eating as long as the body allows it; only now it appears that the brain will actually think you've enjoyed them more the more expensive they are.

All over the planet, the industry of all you can eat buffets is a big deal, particularly in hotels and other touristic venues (more so in very tourism-oriented places like Las Vegas, where The Atlantic reports that a ticket to one can actually cost more than $50), as they allow patrons' stomachs to feel satisfied without paying the extra cash, though it is known that there are some of these that are considerably more expensive than others - and your brain is actually set up to enjoy those more.

According to Science Daily, the Cornell Food & Brand Lab published a study entitled "Lower Buffet Prices Lead to Less Taste Satisfaction" in the fall of 2014 in the Journal of Sensory Studies, where economists studied the possibility that perhaps the customer satisfaction of all you can eat buffets was actually related to its pricing.

It seems that they were right. According to Food Beast, the all you can eat buffet study analyzed 139 different participants, who were offered options of fliers for either am 8 dollar and a 4 dollar buffet in New York; once the study participants got to the different venues, they were offered the exact same food, regardless of what they had paid for.

Over the course of the next two weeks, the researchers then tracked the data of participants, as the subjects rated the food they'd consumed; for the people who'd paid $8, the pizza's taste was rated 11 percent higher.

"People set their expectation of taste partially based on the price-and it becomes a self-fulfilling prophecy," said David Just, one of the researchers of the study. "If I didn't pay much it can't be that good. Moreover, each slice is worse than the last. People really ended up regretting choosing the buffet when it was cheap."

This goes to show that there's more than meets the eye with all you can eat buffets - your brain might be receiving just what it paid for, regardless of what you are actually tasting!

 PREVIOUS POST
NEXT POST