News that Firefox partners with Yahoo has stirred the world of Search Engine Optimization (SEO), as one of the world's largest web browsers has left behind its ties to Google to start a new search engine relationship.
Now that Firefox partners with Yahoo, things might get a little more interesting in the world of SEO, in a market that has been mostly taken up by Google for the past few years, as the search engine giant that has turned to star in just about all aspects of technological life takes most of the cake when it comes to percentages.
Last Wednesday, Mozilla announced in a statement on their website that Firefox partners with Yahoo beginning next December, something that has drawn a lot of interest in technological news outlets.
The news that Firefox partners with Yahoo has left a lot of people wondering what exactly went on in the Mozilla offices. According to Tech Crunch, Firefox's partnership with Google has been quite fruitful ever since the company first started out: according from data from 2012, 88% of the company's revenue came from their relation with Google, a company that provided them with their search engine capacities as default engine.
However, their contract with Google was up to end this year, and Chris Beard, the company's CEO, said that this was "an opportunity to review our competitive strategy and explore our options," which is where the Firefox partners with Yahoo strategy saw its birth.
According to The Register, the news that Firefox partners with Yahoo comes as a shock after the two companies have had a fruitful relationship since 2004, in a partnership that meant that the search engine giant paid up royalties to Mozilla for them to use Google as their default browser.
Of course, the fact that Firefox partners with Yahoo only means that it'll be the default browser - users that prefer Google can still set it up as the search engine they want to use.
