A new McDonald's lunch box restaurant is now touring Australia, in a marketing tactic set to entice customers to try out the new menu the fast food chain has to offer.
As Mickey D moves on to steaks in the land Down Under, the new McDonald's lunch box-shaped restaurant has been touring the cities of Melbourne and Sydney over the last few days, in a marketing antic designed to let customers know about the new menu in the fast food chain.
As reported by the UK's Daily Mail, the new McDonald's lunch box restaurant was parked at Federation Square, Melbourne last Monday, and will now be moving to the Gold Coast, Sydney, Adelaide and Perth. Besides looking insanely interesting - when closed, it actually looks exactly like a lunch box, handles and everything.
It seems the McDonald's lunch box is the largest of its kind in the world, and there's another interesting bit about the nomadic venue: it will also be handing out free mini steak taster wraps, so people in the country can check out the new addition of steak to the chain's menu in Australia, which seems to be a one of a kind market for the home of Ronald McDonald.
The Aussie McDonald's steaks feature different offerings like marinated and slow-cooked pieces of rump steak.
Another article on The Daily Mail reports that McDonald's has recorded a profit drop of 30% in the last quarter, which ended on September 30. Locally, the company's net income fell to $1.09 per share, putting the biggest of the fast food chain companies at a new low financially.
For McDonald's, the Australia market is one of the most heavily hit among every other; the other most troubled examples are the United States, Germany and Japan.
Before the McDonald's lunch box, the company had released yet another antic to entice Aussie crowds: gourmet burgers.
