McDonald's Profits Fall - McDonald's, the fast food best known chain is losing costumers and doesn't seem to be regaining them soon. The quarterly profit went down a 30 percent and apparently, October will not be a good month either.
McDonald's started in 1940 and today it is the largest chain of hamburger fast food restaurants, serving customers in 119 countries. As a matter of fact, anywhere a person goes, there are certain elemental things that he or she'll find. One is a McDonald's for sure.
Thus, it's hard to believe that the company's profits have fallen a 30 percent this quarter. They are also calculating that in October they will be falling at an even larger scale. Why is this happening?
Apparently, the business in the United States is a tough one as people seem to be choosing healthier options at the moment, like Chipotle Mexican Grill, according to the Huffington Post.
And the healthy part might not be the only thing that bothers customers. Another thing that is bringing the profits from McDonald's to fall is the quality. People are asking their hamburgers to be better, in other words.
This is a discussion that has been active for many years. Like, the vibrant rivalry that McDonald's has had with Burger King, as most people select one place or the other and a question that always arises is, "Which one is better?"
Then, in Europe, where the market and the profits of McDonald's are the largest ones, are also falling because of the political and social problems in the area. And China is in the same terms as well.
"Europe's sales at established restaurants fell 1.4 percent in the third quarter, hurt by economic weakness in Germany as well as political events in Ukraine and Russia," Reuters noted.
In order to lift up the profits, McDonald's has created a campaign that is called, "Our food. Your questions," where they encourage customers to share their thoughts and say what's bothering or what the chain is lacking.
