Avocados are beloved for their creamy texture, delicious taste, and nutritional value, but their traditional packaging can be problematic for eco-conscious consumers. UK supermarket giant Tesco is testing a new solution to save millions of plastic stickers and mountains of plastic packaging - laser-etched avocados!
The End of a Sticky Situation
Tesco is bidding farewell to plastic stickers and bulky trays for its extra-large avocados. Instead, they're using a laser to etch information directly onto the avocado skin. This innovative approach eliminates plastic waste and ensures a smoother composting process for consumers (no more accidentally leaving sticky labels on that don't break down).
Sustainable Slicing and Dicing
This isn't just a gimmick for guacamole lovers. Tesco estimates the trial could save millions of pieces of plastic annually. Plus, it aligns with its commitment to reduce the brand's environmental footprint. Westfalia Fruit, a major avocado supplier, is also on board, emphasizing extensive testing to confirm the laser etching doesn't affect the fruit's quality or taste.
A Speedy Mark for a Speedy Checkout
The laser technology works like a high-tech tattoo artist for avocados. In a blink (literally, a third of a second!), the laser removes a tiny bit of the skin and writes the avocado variety and size information directly on the avocado. This ensures clear communication for both customers and cashiers at checkout.
Avocados On Trial
The trial is currently underway in 270 stores across South-East England. With positive customer feedback, Tesco plans to expand the program nationwide. Could laser-etched produce become the new norm? This innovative approach is a promising step towards a more sustainable future for our grocery aisles.
