Club Crisps and Mike's Hot Honey have teamed up for a hot new snack! This limited-edition flavor mashup from Kellanova (formerly Kellog's) combines Club's buttery crisps with the swicy zest of Mike's signature hot pepper honey.
Swicy, you Say?
What exactly is "swicy" you ask? It's the latest trendy taste sensation sweeping snack aisles, combining the dynamic duo of sweet and spicy flavors. According to Kellanova, conversations about swicy snacks increased by 38% last year...which is kind of weird that they know we've been tossing around that one specific word but whatever the case we've seen chips, sandos, and even beverages have adopted the term lately.
Club Crackers With Some Zing
Kellanova's collab with Mike's Hot Honey, America's most popular hot spicy sweetener, is the bee's knees. Made with 100% pure honey infused with a kick of chili peppers, Mike's Hot Honey delivers a sweet heat like no other. Kellanova has taken that signature flavor and blasted it onto their buttery Club Crisps for a zesty, crave-able treat. Imagine biting into a light, crispy cracker with a rich, buttery base. As it melts in your mouth, you're hit with the perfect balance of Mike's Hot Honey's sweet honey notes and a lingering tingle of zing. It's a flavor explosion that will have you yearning for more with each delectable crisp. Just have a beverage nearby because though Mike's isn't a Hot Ones-level sauce experience, it does sneak up on you the more you eat.
The Heat is On
You best believe snackers are buzzing with excitement over this collab! Carrie Foose, Director of Brand Marketing for Kellanova Crackers, said, "We're always eager to learn what our fans' new flavor obsessions are so that we can create a fun and unique snacking experience." If they know we said "swicy" 38% more than we did the year before, we have a sneaking suspicion they know what else we want...which, again, is kind of weird there, Kellanova marketing folks.
The honeyed heat of Club Crisps flavored with Mike's Hot Honey will be available at retailers nationwide starting in May 2024. For just $3.99, you can score a 7.1-ounce bag of this limited-time flavor and swice up your snacking routine. Also, be sure to visit ClubCrackers.com to find it at a store near you, and follow ClubCrackersUS and MikesHotHoney on social media to stay in the loop on the latest flavors and promotional launches.
So if you're swi-curious, you need to get your hands on these silky, sweet, and zesty treats stat! In the meantime, we're going to try to figure out a new word for swicy so we can confuse the search engine algorithms.
