Cheez-It takes its iconic cheesy crackers to insanely delicious new heights with the Cheez-In Diner - a pop-up restaurant in New York's Catskill Mountains serving cheez-ified American classics!
Cheez-It Hits the Road With the Cheeziest Diner Experience Ever
Cheez-It's been on a fun-time roll lately! First, we saw them partner with Taco Bell for the new giant cracker meals. Now they're taking their message to the Catskill Mountains to promote their cheezalicious snacks. This summer, Cheez-It is taking its iconic cheesy crackers to insanely delicious new heights with the Cheez-In Diner - a pop-up snacking experience located in the heart of upstate New York's gorgeous Borscht Belt.
Cheez-It Inspired Creations
If you've ever found yourself in the depths of a snack craving on a summer road trip only to realize your stash of Cheez-Its has been raided by the kiddos, the Cheez-Its diner is about to become an orange beacon of hope. Just two hours north of NYC in the iconic town of Woodstock, the Cheez-In Diner is serving up a full menu of creatively cheez-ified American classics. We're talking next-level munchies like a Deluxe Cheez-It Milkshake blended with crunchy crackers, a caramel rim, and a chocolate-dipped Cheez-It garnish. Or maybe you want to try the glorious Extra Cheezburger - a smashed patty topped with pickles, lettuce, and an Extra Big Cheez-It bun. Grab a spork and dig into Cheez-It Fries tossed in crushed crackers or a Cheez-It Biscuit layered with their iconic fromage-flavored squares. End your meal with a Sweet-N-Salty Cheezcake rocking a Cheez-It crust. The menu reads like a fantasy munchie manifesto, but it's all for real and available for one week only, from May 20th to May 26th.
Cheez-It Nostalgia
The fun doesn't stop at the food. The diner itself is an Insta-worthy retro wonderland with vintage Cheez-It memorabilia, a classic American convertible whip out front, and the world's first Cheez-It Jukebox that plays hits when you feed it...you guessed it...Cheez-Its. There's even a tasting station and bar where you can sample flavor combos and build yourself a custom cracker concoction. "We saw how far our fans would go for Cheez-Its last year, so we knew we needed to go the extra mile," said Cara Tragseiler, Senior Brand Director for Cheez-It. "The Cheez-In Diner is packed with over-the-top ways to enjoy our crackers."
Reserve a Booth Today!
The diner is open from 4 pm to midnight every day during its limited run, giving you plenty of opportunities to check out the Cheez-It experience of a lifetime before taking in the sights in New York's stunning mountain region. Can't make it in person? Cheez-It will be sharing diner-inspired recipes on Instagram and their website so you can get a taste. So reserve your booth today and get ready for a cheezy good time!
