Logan Paul and PRIME partner JJ 'KSI' Olatunji. Drinkprime.com
YouTuber Logan Paul refuses to admit his Prime energy drinks contain toxic "forever chemicals," even as lawsuit evidence mounts against his questionable beverage company.
Logan Paul's Prime Problem
By now, you've likely heard of Logan Paul - that annoying fratboy-ish YouTuber who has repeatedly courted controversy over his inappropriate behavior and questionable social media stunts. He is the bane of moms nationwide who'd prefer their kids didn't idolize this poster boy for toxic behavior. Yet the youngins love him - which makes sense. Anything our parents wanted us to avoid was instantly what we sought out. His latest venture with partner JJ 'KSI' Olatunji is Prime Hydration, a drink company he co-founded that surged to over $1.2 billion in sales last year by aggressively marketing to kids and young adults. Logan finds himself in hot water since Prime may contain some serious chemical contaminants.
PRIME PFAS
Prime is facing a massive class-action lawsuit alleging its drinks contain harmful PFAS chemicals. Independent testing found Prime's grape drink had over 3 times the recommended limit of these toxic "forever chemicals." Rather than addressing these serious health concerns, Paul blatantly brushed it off in a recent online rant, claiming current evidence is "absolute bull." This, of course, just painted a bigger bullseye on his forehead since the guy was already unlikeable in the eyes of many. We just don't get it. He has lawyers and PR people. Why doesn't he just shut the hell up and let them do their jobs rather than pouring gas onto his flaming business venture? Doubling down on being a jerk seems to have become a new American business paradigm.
PRIME Grape may have dangerous levels of PFAS chemicals.Amazon.com, Canva
Defiantly Doubling Down
Paul argues that "miniscule" PFAS amounts can't be detected accurately. He conveniently ignored that the lawsuit testing strictly followed standard industry protocols. Meanwhile, politicians, state and federal agencies, and the courts aren't hearing it. They are looking at millions of dollars in damages from Prime while Paul is buying Rolexes.
Paul isn't the only food maker who had issues with PFAS contaminants, but he is the only one writing checks about it with his mouth that his butt can't cash. Personally, we think PRIME tastes like saccharine perfume syrup, but hey, millions of young people love the stuff. We're wondering if they actually like this stuff or if they are just reacting to Paul's over-the-top persona. Whatever the case, the guy seems to be digging a hole that will be hard to climb out of. Stay tuned as we follow the outcome on Foodworldnews.
