Hellmann's unveiled $1,352 sneakers made entirely from food byproducts to highlight household food waste costs while giving fans a chance to win the sustainable kicks.
A Sustainable Shoe to Stomp Out Waste
Hellmann's unveiled a new sneaker made entirely from food waste and recycled materials on Earth Day. The idea is to highlight the amount of food we throw away every day, but the kicks don't come cheap - they'll run you a whopping $1,352!
The Price Tag's Bigger Picture
The steep $1,352 price tag isn't just for hype. The 1352: Refreshed Sneakers' sticker price represents the amount an average North American household wastes on food annually, according to Hellmann's research. By transforming common food scraps from sources like corn and mushrooms into wearable art, Hellmann's aims to spark conversations about reducing household waste.
Win Your Own Earth-Conscious Kicks
While $1,352 is a steep tag, Hellmann's is giving everyone a chance to score these sustainable sneakers for free. Now through May 3rd, fans can enter for a chance to win their very own 1352: Refreshed Sneakers. Even better - each entry donates the equivalent of 10 meals to the food rescue organization Second Harvest!
With this literal step towards sustainability, Hellmann's continues its "Make Taste, Not Waste" mission to transform food scraps into delicious dishes. But giving new life to husks and stems as sneakers is some serious outside-the-shoebox thinking!
