Impossible Foods is flipping the script on a former cattle ranch. Their new "Impossible Ranch" is a sustainable plant-based paradise that even rescues cows - and you can help name them!
You've heard of Impossible Burgers, but have you heard about the Impossible Ranch? https://impossiblefoods.com/media/news-releases/impossible-foods-unveils-impossible-ranch The plant-based alt-meat kings just did something completely wild - they bought a 70-acre former cattle ranch in South Carolina and flipped the entire thing on its head.
Why Does Impossible Need a Ranch?
Instead of raising livestock, Impossible is repurposing every inch of this place to cultivate plant-based ingredients for their alternative meat products. We're talking fields upon fields of soybeans, sunflowers, coconut trees, and more - the building blocks of those juicy, meaty Impossible patties and nuggets you've been devouring.
Happy Cows
And Impossible didn't just overhaul the land, they're rescuing the ranch's former occupants - the actual cattle! The little herd of nine now gets to roam free and live out their days in peace at the Impossible Ranch cattle sanctuary. No slaughterhouses, no milk production, no forced breeding - just living their best bovine lives.
Hitting TikTok
The ranch is going to be Impossible's educational center to show the world how their plant-based operation goes down. They'll be documenting everything on social media - from planting crops to bull bonding sessions. You'll be able to follow along on TikTok https://www.tiktok.com/@impossiblefoods and even submit name suggestions for the rescue cattle!
Massive props to Impossible for taking such a wildly creative approach to rebranding plant-based meat. The Impossible Ranch is about to turn heads and show the world how tasty and sustainable the plant-based future can be.
