Pepsi is teaming up with celebrity chef Bobby Flay to prove grilling is #BetterWithPepsi. Get ready for two new limited-edition flavors, Pepsi Peach and Pepsi Lime, made to pump up your backyard BBQs!
Pepsi Throws Down the Gauntlet
Pepsi is taking a run at its Coke competitor for the top dog spot at your backyard BBQ. This summer, Pepsi is turning up the heat by partnering with celebrity super-chef Bobby Flay. The cola brand is on a mission to show America that grilling is #BetterWithPepsi, and they're not messing around. They're taking to the airwaves with Flay, who will be featured in TV spots and sharing grill tips and tricks through social media tutorials.
Two New Limited-Edition Flavors
The campaign is timed to coincide with Pepsi's new flavor drops - Pepsi Peach and Pepsi Lime. These refreshing blends are tailored to take your BBQ game to new heights by complimenting smoky, savory dishes with some sweet and tangy fizz.
An Epic Summer Giveaway
You say you want more? Alrighty then! Pepsi is also giving you a chance to win the ultimate backyard bash. Just scan a Pepsi bottle or can for exclusive Bobby Flay recipes and enter to win an epic summer BBQ party for you and your crew. Can you smell those burgers already?
Follow Betterwithpepsi.com and the hashtag #betterwithpepsi for more details as they're announced.
BONUS: Beyond cola being a great compliment to some smoked brisket, believe it or not, the sweet soft drink makes for an amazing marinade! Just mix Pepsi with some soy sauce, Worcestershire, brown sugar, fresh ground pepper, crushed garlic, onion powder, grated ginger, OJ, and a little brown sugar, add meat, refrigerate overnight, and the next day, you got some sweet and zesty vittles for the barbie. It's fine for whatever meat you like, but we prefer this mix with pork chops or kebabs.
