Forget the long-winded acceptance speeches, snarky one-liners, and political stumping - the real drama on everyone's mind this Sunday will be whether or not we'll endure an Oscars marathon or a mercifully brief ceremony. Did I mention that it's starting an entire hour earlier this year? Shake Shack is betting on your misery, er, entertainment, with a free burger contest tied to the Academy Awards' running time.
Oscars: Marathon or Mercifully Brief? Your Free Shake Shack Depends On It
Here's the deal: Nobody knows how long it'll take Hollywood to pat itself on the back this year. If the snoozefest (potentially a dazzling spectacle, whatever) blows past three hours and 31 minutes, you, dear customer, can lift your spirits with a free Chicken Shack at Shake Shack. But hey, if the show respects your time and wraps up early, then a free SmokeShack is also in your future. Place a $10 order online, on the Shake Shack app, or at an in-store kiosk, and use the code BIGWINS between March 11 and 18. It's as easy as pretending to care about who wins Best Costume Design.
Forget the After-Party, Shake Shack Has Your Free Nominee Feast (and Photo Op!)
And hey, if you actually are nominated for an Oscar (congrats!), Shake Shack's West Hollywood location is rolling out the red carpet (literally) for you on March 10. Just flash your genuine celebrity ID and score a SmokeShack Burger on them. They'll even have a photo booth (for all patrons) so you can document your "just another day at the office" moment.
So there you have it. An Oscars night filled with suspense and a guarantee of free food - now that's an awards show worth tuning in for!
