Remember blowing enormous pink bubbles with Hubba Bubba and making Skittles' art with your BFFs when they came over? Get ready for a blast of nostalgia because these iconic brands are teaming up for a limited-edition mini gum that's brimming with tangy flavor!
Hubba Bubba Mini Gum Has Arrived
Calling All '90s Kids! Remember making your mom and your orthodontist crazy because you were obsessed with sticky gum and candy when you were a kid? Get ready for a throw-back sugar high because two iconic confection brands are teaming up for a limited-edition nostalgic collab that's gonna make you feel like watching Animaniacs again. Hold on to your dental work because Hubba Bubba is making Skittles-flavored gum!
What's Hubba Bubba Mini Gum?
Hubba Bubba Mini Gum has the same fun chew you knew and loved as a kid, but now the gum and candy pairing comes in bite-sized pieces packed with your favorite Skittles flavors like strawberry, lemon, orange, grape, and lime. This isn't just a mini-me version of Hubba Bubba. It's a whole new gum experience, designed to let you get creative and mix and match flavors to create your own delicious combinations.
So, Why The Mini Trend?
Mini-sized snacks are the rage these days offering a convenient portion-controlled way to enjoy your favorite treats so you can get your sugar fix without overindulging. They're great for when the kiddos are crying for treats, but you don't want them bouncing off the walls while their little bodies process all that extra sugar. Yes, we know they should eat an oat bar instead, but sometimes you gotta give the kid a break.
Brand Mashups Are A Thing Now
Combining two beloved brands has become a new way for companies to tap into the cult fandom of existing products and create something new and playful. Last year, we saw fun brand collabs like Ding Dongs X Twinkies and the Lays Doritos Cool Ranch X Lays flavor swaps. We're sure there are more to come.
Hubba Bubba Mini Gum is rolling out to select retailers nationwide soon, so keep a lookout! In the meantime, shore up your bubble-blowing skills and get ready to take a trip down memory lane with this fun and flavorful new treat that's perfect for watching cartoons with the fam on a Saturday morning.
