IHOP is literally doing something new this new year. As a way to recover from the cutbacks due to the crisis of the previous year, IHOP is pushing forward with new food items on its menu. Their goal for adding these food items is to increase profitability and get back on its feet like many other food establishments that struggle amid the pandemic.
According to CNBC, Chief Marketing Officer Brad Haley stated that the company realized the opportunity to do something more innovative now that everything is shifting to the new normal. In addition, in the hopes of simplifying kitchen tasks, their overall menu underwent significant changes that went from 12 pages to just one.
Related reports cited on Restaurant News revealed that the new menu is called Burritos and Bowls. It has six different builds that feature crave-able flavors and fresh ingredients in breakfast, lunch, and dinner varieties. Best of all, it allows the customers to choose from wrapping it in a warm flour tortilla or for it to be served in a bowl.
Moreover, the new items will be available nationwide with the base price of $5.99. Haley also explained that they saw the burritos' potential as the fastest-growing breakfast item in the U.S., which helped them in making the decision to add it to their menu.
Furthermore, he said that they also took into consideration the fact that many customers look for food items that are easy to handle for take outs or delivery.
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Burritos and Bowls Menu Lineup
The Breakfast Classic
It consists of scrambled eggs, shredded Jack & cheddar cheese, hash browns, and a choice between bacon pieces or diced sausage. All this goodness wrapped up in a warm flour tortilla or scrambled in a bowl.
The Country Breakfast
It contains scrambled eggs, shredded Jack & cheddar cheese, hash browns, diced ham & sausage, and fire-roasted peppers & onions. With the option to wrap up in a warm flour tortilla or scrambled in a bowl.
Spicy Poblano Fajita
It has tender shredded beef, scrambled eggs, shredded Jack & cheddar cheese, fresh avocado and hash browns, Poblano & serrano peppers, red peppers & onions, which can be wrapped up in a warm flour tortilla or scrambled in a bowl.
Southwest Chicken
Featuring grilled chicken, scrambled eggs, shredded Jack & cheddar cheese, fresh avocado and hash browns, hickory-smoked bacon pieces, green peppers & onions, tomatoes, and queso sauce. All these wrapped up in a warm flour tortilla or scrambled in a bowl. It can also be served with a side of red salsa or chile Verde.
New Mexico Chicken
This contains grilled chicken, hickory-smoked bacon pieces, shredded Jack & cheddar cheese, fresh avocado and rice medley, green peppers & onions, tomatoes, and queso sauce. This tasty treat can be wrapped up in a warm flour tortilla or layered in a bowl. Also, it can be served with a side of red salsa or chile Verde salsa.
Spicy Shredded Beef
It comes with tender shredded beef, Poblano & Serrano peppers, shredded jack & cheddar cheese, avocado and rice medley, and red peppers & onions. With options to wrap up in a warm flour tortilla or layered in a bowl. It can be served with a side of Poblano.
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