McDonald's gives away 10,000 free McRibs to fans who will shave their beards.
For those who have proudly facial hair during quarantine, the perfect time has come for you to get rid of it and for a good cause too!
According to PR News Wire, to welcome the nationwide return of the McRib on Dec. 2, McDonald's collaborated with No-Shave November to give people a new way to support cancer research.
Related reports from Restaurant Dive stated that the first 10,000 people who post a photo showing that they've shaved their facial hair on social media after No-Shave November would receive free McRib sandwiches.
The qualified entries will receive a code for a free McRib through McDelivery with Uber Eats until supplies last.
In a press release, McDonald's said that anyone could participate as long as they prepare for the McRib with a shave. They encouraged their bearded fans by mentioning that facial hair and the McRib just don't mix.
The company also said that participating is easy. Pictures of cleanly-shaven or baby-smooth faces should be posted on public Twitter or public Instagram accounts. More importantly, participants should use #Shave4McRibSweepstakes and tag @mcdonalds on their posts.
Contrary to how the press release sounds, the sweepstakes would not be restricted to individuals with facial hair. McDonald's stated that anybody could take part in the promo. Moreover, snapping a photograph of your baby-smooth face after a shave or even a facial mask is acceptable.
David Tovar, Vice President of U.S. Communications, also stated that they are excited this year to partner with No-Shave November, a charity that knows a thing or two about facial hair. No-Shave November is a non-profit organization focused on raising funds for cancer research, prevention, and education.
In addition to #Shave4McRibSweepstakes, every purchase of the McRib starting Dec. 4 would be donated to the charity's cancer initiatives.
Read also: Proposed Maryland Law Aims For Healthier Happy Meals For Kids
Meanwhile, Monica Hill, Senior Executive Director of No-Shave November, stated that No-Shave November is a month-long event where participants were asked to put down their razors and 'get hairy' for cancer awareness. She added that they are thrilled that McDonald's is supporting this vital cause.
The McRib Campaign
This seasoned boneless pork smothered with barbecue sauce, complete with onions and pickles on a hoagie-style bun, made its national debut in the early 1980s.
The last time that it was offered nationwide was back in 2012. The McRib made appearances on the McDonald's menu for a limited time and only in select stores.
With its on-going campaign, the fast-food giant also seeks to support its McDelivery service as many fans avoid dining in restaurants during the pandemic. To rebound from disruptions to its normal operations, the drive-thru, takeout and delivery have become an integral part of the company.
The McRib campaign is another sign of McDonald's "three Ds" strategy. This strategy is focused on drive-thru, delivery, and digital during this remaining half of the year.
Fortunately, what McDonald's has done seemed to be paying off as their U.S. same-store sales increased by 4.6 percent in the third quarter.
Related article: McDonald's Is Set to Launch Plant-Based Burger 'McPlant'
