The entire food industry is now operating very differently due to the pandemic, and it looks like some things will not be going back to the "normal" way we once knew.
The pandemic has brought radical changes to our everyday lives. Not to mention immense shifts in supply chains, imposed new hazard controls, and a shift in consumer preference.
To accommodate these changes, innovations were made to secure the continuity of the services within the food industry, including fast-food chains. According to QSR Magazine, these changes may very well be a part of the succeeding year as well.
Off-premise Option
The customer's preference mainly influenced the trend of having off-premise options for fast-food chains. Consumers are gearing towards what is considered a safer option rather than taking risks.
In order to make sure the demands are met, most food establishments have made investments and innovations to their stores and services they offer.
Meal Kits
At present, most restaurants are finding ways to share their products outside the confines of their stores. Meal kits have been one of the most effective ways to give them that experience.
This allowed families to have a fun and creative activity they can do together, especially since they are mostly staying at home.
New Value Offers
Value meals and buddle promos are nothing new to the fast-food industry. However, with the pandemic happening, fast-food giants are thinking of more innovative ways to develop new value offers.
This approach is a smarter strategy compared to opting for deep discounting their food products.
Healthier Food Choices
According to Food Safety Tech, the past years ushered in a healthier way of eating, and this was highlighted when the pandemic happened. As a result, food establishments responded by providing more nutritious food choices to their customers. Several fast-food chains have begun launching their plant-based food items, and this will continue for the following year.
A Place Of Indulgence
Since people are encouraged to stay and work at home, going out for a coffee or lunch gives a sense of indulgence.
In addition, since we are living in an anxiety-inducing environment, several food establishments already incorporate comfort as part of the service they can provide.
Sustainability
For many years, sustainability has been making a buzz within the food industry. Due to the pandemic, sustainability was given new urgency. With the increase in deliveries and take-outs, food industry leaders are called to find solutions to sustainable food and packaging.
Despite the higher cost related to organic and non-GMO foods, more people are expressing their willingness to spend on these products.
Focusing On Dinner
One of the most affected parts of the day when the pandemic happened was the fast-food dayparts. Daily commutes were disrupted, and people stayed and worked from home.
This prompted people to spend more time at the dinner table. This is one reason why pizza sales performed well despite the pandemic.
Global and Spicy Food
Since global and spicy food was already trendy even before the pandemic, food experts predict that these will be the smartest direction for next year.
