Meet The Bourbon Distiller Who Refuses To Brand His Bourbon 'Bourbon'

Instead of following his father's footsteps at the family business, DisplayCraft, the young Auburn graduate tracked a new trend in the American beverage space-craft distilling. He desired to start a distillery in his hometown of Chattanooga, Tennessee. It made sense. After all, the area was ripe with distilling history, and Tennessee claimed the world's No. 1-bestselling whiskey-Jack Daniel's-as its own. 

There was just one problem: Chattanooga made distilling illegal after Prohibition and hadn't changed the law. For those hopping just now onto the distilling trend, this is very common. Prohibition wreaked havoc on distilling that it may take another 100 years from which to recover. 

Full Article