Finally, booze made it on Burger King's menu in selected locations in UK. In the last quarter of 2015, Burger King launched a bid to become the first fast food chain to sell alcohol in its UK restaurants.
Burger King, an American global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States was successful on its bid because booze is now very much available in Waterloo East Station in UK.
Originally, Burger King has applied for drinks licenses at four UK branches - Newcastle-under-Lyme, Blackpool, Hull and Bury St Edmunds - from 10 am to 11 pm seven days a week as reported by Daily Mail.
With the approval of the UK local council, the Lambeth Council, beer will be the only alcoholic beverage allowed at Burger King, and it will be served between 11 a.m. and 8 p.m according to Metro UK.
This is not something that loyal booze drinkers will be happy about especially since the approval seemed to be just for "Happy Hour," meaning no late drinking allowed in Burger King premises!
The other rules that Burger King must abide is that the draft beer served at the fast food chain must only have a five percent alcohol content or lower. Furthermore, the restaurant chain wants to sell plastic bottles of American beer to be drunk on the premises only.
Just last month, Burger King lost its bid to sell beer at two of London's busiest stations, the Victoria and Paddington train stations. The reason why it was disallowed to sell booze is obvious.
The Drink Business quoted PC Bryan Lewis telling the Westminster council's licensing sub-committee, "It's fast food, fast service, fast alcohol and fast drunkenness, as a result of that. People consume alcohol and have a desire to eat fast food on the way home. At this point, they have had enough to drink but then they will be offered more alcohol at the station."
This explains why the serving of beer in Burger King in UK ends at 8 PM, only for happy hour.
