As a way to celebrate American Fishermen, Fish + People Inc. (Fishpeople), introduced a customized packaging of its new line of Wild Caught Frozen Fillets by putting a picture of the fisherman and where the fish was caught on every package. Because of this very "personal" kind of promotion, consumers get hooked in buying the seafood meals to know who caught the fish that they'll about to eat. Isn't that just brilliant?
So where can you find these photos of fishermen in your seafood meals?
You will find your hardworking American fishermen in your Fish + People's seafood meals like Keta Salmon, Albacore Tuna, Pacific Cod and Rockfish that were all wild caught in Oregon, Washington and Alaska by independent fishermen using sustainable fishing practices.
Sustainably caught by American fishermen, the frozen fish fillets are perfect for a quick and healthy meal. It is also available with or without marinade where each portion is individually packed and ready to bake, grill or pan sear. All you need to do is just thaw in the fridge and place on a hot grill for 3 minutes per side or bake for 10-12 minutes at 325 degrees.
Just recently, Fishpeople has also partnered with Seafood Watch, committing to purchasing seafood from sources that minimize their environmental impact and helping empower consumers to make choices for healthy oceans. The Seafood Watch program uses color-coded labels to make it easy to make responsible decisions. Best Choices are species that are well-managed and caught in ways that cause little harm to habitats, such as the Albacore Tuna, Keta Salmon, Pacific Cod, and Rockfish in our frozen fillet line.
Fishpeople prides itself that every single fish we purchase is caught and packed by American workers and sold in America. That keeps the profits here at home while creating living wage jobs in our coastal communities. Simply put, when you buy Fishpeople, you are not only buying an American product, you're also helping American local fishermen!
