Non-alcoholic sparkling beer is becoming increasingly popular in Germany, as more and more people are opting for healthier lifestyles. Though the beverage was introduced in the European nation way in the late 1980s, it took over three decades to draw the attention of the German consumers.
In fact, the popularity of non-alcoholic wines is emerging alongside the increasing demand for non-alcoholic drinks throughout Germany. Currently, Germans no longer consider alcohol-free drinks to be a substitute beverage only meant for drivers and pregnant women. Instead, they are being considered to be a positive option for people looking forward to healthier drinks. There are a number of reasons for this emerging trend, reports Mintel.
Obviously, concern about their health is the prime reason for so many Germans adopting alcohol-free beverages. As these beverages offer several health benefits, at least 20 percent Germans now say that they want to reduce their alcohol intake with a view to lose weight. Another reason for the growing popularity of non-alcoholic sparkling beer is the rise in the Muslim population in Germany. This section of the population is now seeking non-alcoholic alternatives.
The latest trend has prompted major German wine producers like Rotkäppchen-Mumm Sektkellereien and Schloss Wachenheim AG to invest more in this section of the beverage market. In fact, Henkel, a leading wine and spirits producer in Germany, has now become the largest German sparkling wine brand after it launched alcohol-free versions of their beverages last year.
The flavor of almost all the latest varieties of non-alcoholic beverages launched in Germany is very similar to that of full alcohol sparkling wine, mainly because of the sophistication in the production process. Using vacuum distillation, winemakers are now able to distil off alcohol at a much lower temperature, and preserve wine flavors, thereby creating alcohol-free wine that tastes much better.
Meanwhile, non-alcoholic beverages are also becoming increasingly popular in Australia. While the continent nation is witnessing a surge in the demand for alcohol-free drinks, even brewers are working to improve their processes to create new non-alcoholic drinks. Of late, people in Australia are seeing quite a few non-alcoholic options in the market, The Huffington Post Australia quoted Peter Nixon, Business Manager at Dan Murphy's Australia.
According to Nixon, the increase in demand for non-alcoholic beverages can be largely attributed to the growing awareness among people about health and lifestyle changes. While people are seeking things with taste good, they want to continue drinking provided it is not an alcoholic beverage, especially when they are in a social situation.
