Just like the near death experience of cereals attributed to GenX laziness to wash their bowl after eating, Folgers makes their coffee so easy to drink. This is the value of an "instant" coffee without undermining its coffee taste. Folgers sell it with premeasured tabs ("one tab = one scoop") to its loyal customers and even the GenX are apparently lazy to measure or scoop their coffee. They want everything easy from the moment they wake up until they sleep!
Folgers has been utilizing its Folgers concentrated liquid coffee for its food service providers to help improve brew consistency, which in turn could be swaying people's taste buds toward the brand. More importantly, Smucker's has been taking to social media to promote its "The Best Part" ad campaign for Folgers. Today, Facebook Folgers has more than 1.5 million likes.
J.M. Smucker Co.'s (SJM) fiscal second-quarter earnings soared amid the addition of the Folgers coffee brand while lower commodities prices boosted margins at its other businesses.
Thanks to strong first-half momentum and the quarter's results handily topping analysts' expectations, the company boosted its earnings outlook to $3.95 to $4.05 a share, compared with its August view of earnings at the higher end of its prior estimate of $3.65 to $3.80. Smuckers again affirmed its revenue target. Smucker--which makes jams, jellies and Jif peanut butter, as well as Crisco oils and Pillsbury flour--has bought a series of food and consumer brands, many of which were shed by larger competitors. It acquired Folgers from Procter & Gamble Co. (PG) a year ago for $2.65 billion.
Family-run Smucker derives 75% of its sales from brands that rank No. 1 in their respective fields. J.M. Smucker Co.'s (SJM) fiscal second-quarter earnings soared amid the addition of the Folgers coffee brand while lower commodities prices boosted margins at its other businesses. The strong first-half momentum and the quarter's results handily topped analysts' expectations where the company boosted its earnings outlook to $3.95 to $4.05 a share, compared with its August view of earnings at the higher end of its prior estimate of $3.65 to $3.80.
With all these skyrocketing numbers, Folgers is successful in making it easy for you to drink your cup of coffee while you are on another lazy day.
