For donut lovers around the country, good news awaits. After donut giant Dunkin' Donuts, Krispy Kreme is all set to try out their luck in seven stores in New England.
Last Monday, Krispy Kreme announced that it is planning to open seven brand new stores in New England, with the first four shops in the Granite State.
For the residents and visitors of the area, it is common knowledge that the region is a Dunkin' Donuts stronghold. However, it seems that the retailer is planning to lure customers with their signature Original Glazed treats.
"Our fan base is very strong in this area, despite having a limited presence in New England," Sarah Roof, corporate communications coordinator for Krispy Kreme told Yahoo Food. "We hope to capitalize on this fan base and deliver that Krispy Kreme experience that generations of fans around the world have come to expect."
Although it might seem their first venture yet Krispy Kreme has tried to expand their business previously. Earlier, they open seven stores in Massachusetts, Connecticut, and Rhode Island, which was ultimately closed down in 2007.
Presently, Krispy Kreme operates 300 shops in 41 states across the nation and is focusing on Maine and New Hampshire.
The stores will be operated by Cort Mendez, owner of NH Glazed, LLC, who has 10 Five Guys burgers and fries franchises under his belt.
"Our team is excited to bring this iconic brand to the north and share that signature taste of Krispy Kreme's sweet treats and premium coffee," said Mendez in a press release. "We already have a nice following in both states, so we're confident Krispy Kreme Doughnuts will become a fast favorite!"
"Our guests are loyal to Dunkin' Donuts because of the many ways we work to give them an unsurpassed guest experience," Chris Fuqua, vice president of Dunkin' Donuts brand marketing told Yahoo Food when asked about their reaction. "We make our entire menu available all day, and offer our guests more than 25,000 different ways to customize their favorite coffee any way they like it."
It seems that Dunkin' Donuts have finally met their match in the food market, but the results are yet to be seen.
