On February 8 2016, Chipotle Mexican Grill across the nation was shut for four hours to educate employees on health and safety measures. The meeting was the aftermath of the E.coli outbreak caused by food poisoning at Chipotle. The much-awaited session was a success and customers were welcome back with a compensation of free burritos.
Chipotle took ownership and apologized for the E.coli outbreak and sicknesses that were caused by the company. Over the last few months, much criticism arose against Chipotle causing a 40 percent fall in profit.
Now that the threat of diseases has officially come to an end, Chipotle is working its way back into the market and is doing everything possible to gain the trust of the customers. Nearly 2000 of its locations were closed for the sake of food safety measures around the nation. The meeting was broadcast live across the country and was accessible to more than 50,000 employees.
During the meeting, Chipotle co-CEO Monty Moran notified the employees about the steps that the company will take to ensure customers relish healthy food. He brings to attention some of the new procedures that Chipotle has already adopted in order to provide safe and healthy food. The company elevated their measures of safety and declares a $10 million investment by local farmers to help them raise their standards and meet the measures of the company. Chipotle also showed interest in partnerships with farmers using the greenhouse and other technologies to meet the safety standards of Chipotle.
During the meeting, the company discussed the means to build a healthy platform for customers.The work towards winning customers has begun as they plan to spend $50 million on marketing and endorsing safe and healthy food. Chipotle is planning a powerful campaign to welcome customers back to them.
