People might consider granola as their favorite food, but cereal is no longer considered the best breakfast food.
Replacing the age-old bowl of cornflakes, people are choosing healthier options like Greek yogurts, snack bars, homemade smoothies and breakfast sandwiches, according to Food & Wine.
Thus, in order to retain their position in the market and fight back the decline in sales rate, some of the cereal companies are trying to market their brand in a healthier way. For example, Cheerios has recently turned gluten free and Trix has replaced its artificial coloring with natural ones.
For others, the option is to try out a different marketing strategy in making their food products more tasty and adhering to what's popular nowadays.
The initiative can be seen on the part of General Mills where they recently ran a commercial for Cinnamon Toast Crunch, directed by the comedy duo Eric Wareheim and Tim Heidecker.
"It's a huge initiative, probably the biggest initiative we've undertaken in cereal at General Mills, and we've been around a long time," said Jim Murphy, president of cereal at General Mills.
To fight the changing sales trend, Kellogg's has also changed their promotion strategy and has teamed up with award-winning chef Danny Bowien for a brunch at New York's Mission Chinese.
Bowien's unique creation for the brunch will include Corn Pops with soy milk, Frosted Mini - Wheats along with peanut butter and cashew milk and green tea - dusted Frost Flakes.
Although it might seem that food giants are at a loss in the present changing trends, Chobani (Greek Yogurt producer) has seen a percentage growth from 4.6% in the last 52 weeks to 9.2% in the last four weeks, according to the latest Nielson data.
Hence for those breakfasters who are still on a cereal - only diet, it is perhaps time to look for healthier breakfast options.
