"Star Wars: The Force Awakens" is set to open in theatres Friday. Almost everything has a Star Wars stamp on them: from toys to toothbrushes and even on fruits and vegetables.
Yes, you heard it right. Fruits and vegetables are now packaged with Yoda or Han Solo's faces on it. Mashable reports that fruits and vegetable branding are part of the company's "commitment to building healthier generations" according to a press release from Disney. This is also part of its campaign for the upcoming film.
"Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space," said John T. King, vice president of licensing and consumables, Disney Consumer Products, in the release.
Although the branding strategy may have sparked negative reactions, the company is still getting a lot of attention which will definitely do them well. People have been posting pictures on Instagram the not-so-subtle changes made on their apples and oranges.
Some social media users have expressed distaste about the whole branding. Hera are some of the Twitter posts that were compiled by ABC:
"Disney needs to chill with the Star Wars Force Awakens branding. Star Wars apples [are] where I draw the line," Twitter user Barrett Daniel said.
Another Twitter user, Nick Lewis, said: "Star Wars merchandising is getting out of hand, but hopefully more kids are eating fruit."
Meanwhile, David Pitch has creatively made a pun, "'You have failed me for the last time' hissed Vader, as he force-choked fresh juice from #StarWarsOranges."
This isn't the first attempt of Disney to adapt a creative branding for the new movie. Just this summer, a $4,000 Millennium Falcon bed was popped up at Pottery Barn and there's also a humidifier shaped like Darth Vader's Head.
What's your take on these 'Star Wars' fruits and vegetables? Do you think they've gone too far? Let us know your thoughts by leaving your comments below.
