The National Health Services takes on a new approach in raising awareness in organ donations by partnering with dating app Tinder, according to a report by BBC.
The mobile dating app aims to encourage users to become donors as it also enable those who are in need of organ donations to find a good personality match of prospect donors. Users are encouraged to sign up to the NHS donor register when they swipe on some pictures. Users who swipe right will match with profiles who needed organ donation. Users will then receive a message that says: "If only it was that easy for those in need of a life-saving organ to find a match."
NHS' goal is to get more young people to join its campaign on organ donations. According to Organ Donation and Transplantation at NHS Blood and Transplant representative Sally Johnson, educating and encouraging more people to sign up for organ donation is what NHS partnership with Tinder app is all about.
Back in July, it has been found by a NHS Blood and Transplant research that "the number of people in the UK donating organs after death had fallen for the first time in more than a decade".
Less than 7,000 people are currently on the UK transplant waiting list. Also it has been found that in the last decade, more than 6,000 people across the UK have died while waiting for an operation and a suitable donor.
The dating app also has created bespoke profiles for certain high-profile members and personalities like Olympic gold medallist Jade Jones MBE, Emmerdale's Gemma Oaten and Jamie Laing of Made in Chelsea reality show.
The said Tinder profiles will feature "The Wait" logo to spread awareness and draw more attention to the importance and issue of organ donations.
