In a group, there's certainly someone who goes saying, ""What?" "Huh?" "Sorry, I just didn't hear you." It's the fact that they're constantly on their phone 99% of the time.
That friend of yours, who is busy texting on his or her phone, may not be ignoring you completely. It's possible that they are actually temporarily deaf, MTV.com reports.
The University College London conducted a study and discovered that when an individual does a visual activity, like selecting a funny sticker on Facebook, doing so can cause temporary deafness especially to normal-level sounds surrounding you. You may not be able to hear your girlfriend or boyfriend asking you to put down your phone and actually listen to what they are saying.
It is a condition called inattentional deafness and it occurs often to people. They are just not that aware that it is happening, particularly when doing multiple tasks at a time. Let's face it - we're not all that great in terms of multi-tasking.
A professor in neuroscience and affiliated with the study, Dr. Maria Chait, said to Huffington Post, "Modern environments are designed with the assumption that providing information through multiple senses simultaneously will help us process more information more efficiently. " She added, "Our work demonstrates that that this assumption is incorrect."
The Journal of Neuroscience released the study. It involved scanning the brains of 13 participants while they are doing a challenging visual task.
Every time an individual hears a sound, the ear sends signals to the brain to interpret it. The brain's job is to push the information and analyze it in the subconscious.
However, if the person is doing a visual task, it will not successfully process the sounds because the brain is preoccupied. This is when the ear to brain malfunction starts.
Whatever the ear transmits to your brain will not be processed or heard.
