After years of debate regarding Pepsi, Dr Pepper and Coca Cola's calories, the three main soda companies in the United States have made a commitment to cut down the number of calories in their famous soft drinks, in an attempt to lower the consumption of Coca Cola calories in the country after the obesity epidemic keeps expanding all over America and other countries.
Dr Pepper, Pepsi and Coca Cola's calories move was announced last Tuesday at the 10th annual Clinton Global Initiative taking place in New York this week, as the big soda makers admitted their roles in the growing obesity crisis in the country - a disease that leads to a great number of others, such as diabetes and a wide variety of heart conditions.
When hearing of the news of the Coca Cola calories event, The New York Times called former US president Bill Clinton and held a phone interview with him, where he said: "This is huge. I've heard it could mean a couple of pounds of weight lost each year in some cases."
Former president Clinton is the man behind the non-partisan organization, along with the Clinton Foundation, which was created by his family to deal with several of the most pressing global issues; the yearly Clinton Global Initiative event often includes world leaders from many different countries discussing the most important problems the planet is facing.
The Coca Cola calories initiative aims to reduce the calories in sugary drinks by around 20% by 2025; also, it will expand the presence of low and no-calorie drinks (like their diet or zero soda products); another strategy will be serving drinks in smaller portions than the current presentations - and, finally, the brands will use their marketing powers to create campaigns that will educate users about reducing calories and the effects that action would have on their bodies in the short and long term.
