Remember when you were a kid? You just want to have that McDonald's smell and a bite of that McMuffin , and maybe some pancakes too. Oh, but you can't since it's already past 10:30 in the morning and they no longer serve their Breakfast menus beyond that.
This was before 2015 happened.
McDonald's did a very strategic move last September when the world-famous food chain announced that it will serve breakfast all-day come October.
In a report from Time last September, Mike Andres, McDonald's America President said in the Journal that the extension for breakfast hours was the company's major feat since the 2009 McCafe beverages.
Well, two months has passed and a study shows that the all-day breakfast is on its prime. The results of the study show that the launch was such a big success, as Time reports.
It appears that the strategy has enticed the customers as per The Wall Street Journal. It also states in the paper that the customers who ordered breakfast ordered during lunch time. They're obviously lovin' the all-day breakfast stunt.
The head of the study, NPD Group Inc, provided the info about the two month breakfast operation. The study looks very promising. Records show that a lot of people have gathered at McDonald's ever since they started the nationwide all-day breakfast campaign.
Most of us know that they only serve breakfast treats until 10:30 a.m. The study said that the one-third of the customers who bought breakfast meals after 10:30 a.m. did not visit the food chain in the previous month.
This is a noteworthy progress. Bonnie Riggs, the NPD restaurant analyst, told Wall Street Journal, "That's pretty significant."
The study's data was based on receipts of more than 27,000 survey participants. The data they gathered was from the month prior and after the campaign.
