Although no one probably thought it was possibly, people can now help save the world - specifically the Great Barrier Reef in Australia - by drinking beer.
James Grugeon, founded The Good Beer Company under the notion of "getting people to do good" primarily when it pertains to climate change and protecting the environment. Mashable reports:
"The company's first iteration is the Great Barrier Beer, with 50 [percent] of profits going to the Australian Marine Conservation Society to help protect the Great Barrier Reef. The beer is set to be made at a craft brewery called Bargara in Bundaberg, Queensland - not too far from the reef."
Talking to Mashable Australia, James Grugeon talks about craft beer in Australia:
"I've always been a big fan of beer, and in particular craft beer, which in Australia is on the up. People are drinking a lot less of the big brands like XXXX and VB, they like the fact that craft beer is part of their communities - they support Aussie farmers and are often brewing in a way that is environmentally responsible."
Apparently, Grugeon built the company and took inspiration from similar enterprises, Two Fingers Brewing in the UK, and Finnegans in the US.
As it turns out, Two Fingers Brewing - which aims to raise money for prostate cancer - and Finnegans - who helps feed the hungry - gave James Grugeon some advice on starting his own enterprise.
"I had a chat with them and they were really supportive - we agreed that if it was going to work anywhere, it would be Australia," shared Grugeon.
After launching their Indiegogo campaign on Tuesday, The Good Beer Company aims to reach a goal of $100,000 (in Australian currency) by the end of the month - December 31.
AUS$60,000 of the funds will go the pre-order of the Great Barrier Beer, while the remaining AUS$40,000 will be used "for start-up funds."
