After an unseen record of consecutive 17-quarters of positive sales at the franchise, this Thursday the Louisiana fast food restaurant Popeyes has promoted former VP of marketing Hector Munoz as its new chief marketing officer in the United States. He will be taking over the company's marketing strategies in U.S. territory, as well as the building of calendar promotional planning, the increase of Popeye's social media presence, the creation of new promos and making up interesting menu items. Mr. Munoz will be reporting directly to Dick Lynch, who serves as the company's Chief Brand Experience Officer.
Mr. Munoz has vast experience in the fast food world, after having worked at Burger King for eleven years and Long John Silver's Inc. earlier in his career. He joined the Popeyes' family in 2011 and has been pivotal to the new growing success of the Louisiana food company.
This would be Popeye's second big change in top management of the summer, after naming William Matt chief financial officer last August.
The company has seen steady growth for 17 straight quarters, with an increase of 3.6 percent on global same-store sales and an increase of domestic sale-store sales of 4.3 percent a year ago. The chain has over 2,000 locations spread throughout North and Central America, as well as the Middle East and Asia.
Popeye's, a food chain founded in 1972, has undergone major changes in the past few years. It went through a renaming in 2008, after being called Popeyes Chicken & Biscuits, to get back to its New Orleans roots; even though the company was acquired by Georgia-based corporation AFC Enterprises in 1993. Also, this year, Popeye's has seen 71% of its restaurants renewed and has a goal of achieving the renewal of 80% of them by the end of 2014.
