"Once Upon A Time in Wonderland" will come to an end after just one season, according to Entertainment Weekly.
ABC News conformed Friday, that the show's final episode will air in the US on April 3. The Network has already begun advertising the episode as the "series finale" instead of "season finale." The thirteen episode series premiered in late 2013.
"I really had hoped that 'Once Upon a Time in Wonderland' would work," Patrick Moran, ABC Studios chief, told The Hollywood Reporter. "It was designed to be what they call 'gap programming,' to go in between the regular season, and it probably would have fared better as that."
The fantasy-drama series based on Lewis Carroll's Alice's Adventures in Wonderland was a spin-off of the popular ABC drama "Once Upon a Time," that followed fairytale characters in a small town as they try to return home. The spin-off series was announced after the success of the original series.
The show is written by "Once Upon a Time" creators Adam Horowitz and Eddy Kitsis, who also came to the decision to end the series. According to The Hollywood Reporter, the show did not reach its target audience. The show struggled throughout its run at 8 p.m. on Thursday nights and only ranked in 3.3 million viewers.
"That Thursday slot is difficult. We loved the idea. We knew the creative was great, and so we loved the idea of having a run of empowered women going all the way through Thursday night [with Grey's Anatomy and Scandal]," Paul Lee, ABC Entertainment Group President said to reporters last January about "Wonderland."
Lee added: "What we didn't want to do is play defense on Thursday when we wanted to play offense. But in retrospect, I think it would have done better there, and I should have stuck to the earlier idea. ... I totally take responsibility for that."
Entertainment Weekly reported that "Once Upon a Time" is expected to continue for a fourth season.
