A recent published study in the journal Health Psychology said that men who have stereotypical notions of maleness were more likely to chug down energy drinks. Based on the study, men who consume energy drinks have an erroneous belief that drinking energy drinks could boost up their manliness.
A survey was conducted for the study. It consisted of more than 467 adult men ranging between 18 years old to 62 years old. The survey showed that men who were more inclined to agree with statements like, "A man should always be the boss" and "A man should prefer watching action movies to reading romantic novels", were more inclined on believing to the idea or power of a Rock Star. Everybody has a common notion what is a rock star; and that it oozes with masculinity.
The main author of the study and a psychology professor at the University of Akron said that how the men understand the message that if a person is a white heterosexual young male, energy drinks are for him. The study showed an ad saying: "Energy drinks will allow you to perform ultra-masculine feats, making you irresistible to the ladies in the process." The ad illustrated a man doing extreme sport with attractive women included.
What's bad about all this is that energy drinks can cause physical harm if taken excessively. The professor said that these men don't have the slightest idea how much caffeine they're consuming. It is also because that US FDA has no caffeine requirement for energy drinks that they don't know that consuming too much is dangerous.
Another study written in the Journal of the American Medical Association showed that taking in a single 16 ounce of Rockstar energy drink increased a person's blood pressure and the response ability of stress hormones, according to The Daily Herald. Dr. Anna Svatikova, the main author of the study said that young men who consume energy drinks with other substances like alcohol, recreational drugs or tobacco can result to bad consequences.
Energy drinks are not bad at all. It is how much people consume it that makes it bad. People should always take precaution when drinking them.
