Food apps, taxi apps, drink app, most of everything nowadays have application on the phones for a more convenient way of ordering and delivering. But the dark of these apps are the sense of realness or authenticity of the products and companies.
For many apps it is monopolize with only a certain product or service being given, and so in this types of apps it is easier to trace any glitches.
But for apps that have numerous "sub-companies" that give services it is much harder and this could mean danger for the consumers.
Food apps Seamless and Grubhub are under fire after an investigation headed by NBC New York I-Team found that 10 percent of the New York's 100 top-rated restaurants were "ghosts."
This means that these restaurants do not exist at all.
In fact, when the I-team visited the addresses of these restaurants associated with Seamless and Grubhub they only found vacant building, there were no pizza or Chinese food.
It is easy to understand that this "restaurants" could just be people who are operating in their very own homes and apartments that may or may not be disregarding the propagated health rules and regulations of the city of New York.
Another theory is that the same restaurants have multiple names and addresses listed on Seamless or Grubhun and preparing the food in one location.
The I-team further went into investigation and followed up one of the owners of one of the restaurants named "Really Chinese," and questioned why there was no "physical store" or permit for the restaurants.
There answer was honest and said that their real restaurants might have probably gotten bad reviews from previous customers and this could mean bad business.
So in other words, creating fake restaurants with different names and addresses boosted their business.
Grubhub Inc., owner of both Seamless app and Grubhub app have already taken down the majority of these fake restaurants and have created newer and stricter investigation for the restaurants wanting to join their platform.