Aldi has become the first major Australian supermarket to use the pink Australian pork logo on its private label "BERG" Christmas hams.
Australian Food News reported that the supermarket has signed up to the Australian PorkMark program which aids consumers determine Australian pork. As a matter of fact, Australian Pork Limited General Manager of Marketing Peter Haydon expressed that he was happy to see Aldi displaying the logo.
Additionally, Aldi has also launched a sliced ham off the bone 175-gram packet as part of its "BERG" deli range. It displays the logo as part of its campaign to sell Australian ham for Christmas.
"People want to buy Australian ham and the PorkMark was designed to make it easier for them to find it," Peter said. "While we have many licensees who have signed up and put this logo on their ham and bacon, ALDI is the first major supermarket to do so."
Australian Pork informed that 56 percent of customers remain unaware that ham or bacon made in Australia could be made using an imported pork. The industry body further stated that 69 percent of the shoppers would prefer to but ham from Australian pork.
"Most people are shocked to learn that their ham and bacon may not be Australian," Peter said. "The pink square PorkMark makes it clear a ham has been made here from Australian-grown pork. As people plan their Christmas lunch, they should look for the logo or buy a bone-in ham to guarantee it's Australian."
Aldi's "BERG Deli Ham Off The Bone 175g" is offered in stores now. The "BERG Christmas Half Leg Ham" and "Quarter Portion Ham" will soon be available in stores from Nov. 16, 2015.
Meanwhile, Food World News previously reported that Aldi has won the hearts of both grocery food shoppers and those looking for a mobile service provider. The retail company was proclaimed as September 2015 supermarket of the month and, at the same time, got the mobile phone service provider of the month award.
