You probably know the bright orange, square pieces of cheese from your childhood. Kraft singles cheese slices are well-known for being part of sandwiches in children's lunches across the United States. Now, Kraft Foods has announced the launch of Kraft singles cheese with no artificial preservatives.
Consumers are paying closer and closer attention to what chemicals and preservatives are being placed in their food, according to TdtNews.com. It's therefore somewhat unsurprising that companies are sitting up and taking notice as they remove ingredients that consumers might find distasteful. For example, Subway recently removed a bleaching agent from its bread recipe in an effort to make their sandwiches healthier for the consumer. Now, it seems as if Kraft is following suite.
"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," said Brian Gelb, Senior Associate Brand Manager of Kraft Foods, in a press release. "Kraft is excited to deliver the same great tasting American cheese it always has with Kraft Singles--always made with real cheese, milk and no artificial flavors--and now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it."
The new cheese varieties will have sorbic acid replaced by natamycin. This replacement is a natural mold inhibitor, according to Philly.com.
Kraft Singles with No Artificial Preservatives are actually available in the dairy aisle of leading grocery stores. They're offering both the American and White American varieties; though they currently don't offer the 2 percent milk varieties.
The recent release of the new cheese reveals that Americans are more critical of their food choices. By creating a product with no artificial preservatives, Kraft reveals a growing trend in the food industry--one that will likely benefit the public in the end.
