The most successful coffee chain with a net worth of $969 million proves again that it takes creativity, digital strategy and perfect partnership with the right players to be on the top. Starbucks has come up with one of the biggest (and smartest) line of attack to use the world's two most socially acceptable addictions these days-coffee and phones. Yes, according to Wired, Starbucks is teaming up with the most profitable company in the entire world with a net profit of $10.7 billion -- Apple.
The multinational tech company launched its much-hyped mobile payments feature, Apple Pay, last year. It is supposed to be the company's ambitious move to own digital payments by providing a dead-simple and easy-to-use mobile service that do away credit card. As a matter of fact, Apple CEO Tim Cook talked big about users activating over 1 million credit cards on the service in its first 72 hours.
However, Apple has not talked about the number of Apple Pay users for the past few months, even during the company's recent earnings call. This is a giveaway as to why during the same earnings call; Apple announced that it would roll out Apple Pay support to all U.S. Starbucks stores in 2016.
Looks like Starbucks will never stop as Starbucks global chief strategy officer Matthew Ryan says to look forward to more deals to come in addition to the company's freshly minted partnerships with other big players such as The Times, Spotify and Lyft.
The coffee haven's idea of the all-star partnership is to integrate its loyalty program with other kinds of businesses. Starbucks loyalty members can get "stars" for free Machiattos in all kinds of ways when they use their phones, not just when they use the Starbucks app.
Get ready for a bigger wave of coffee treats and surprises from Starbucks next year. It's really going for the gold and conquering the digital age!
