Size isn't necessary when it comes to good food that can satisfy a person's hunger. According 24 hours Vancouver, there is a study conducted from the University of British Columbia that bigger portions of food isn't necessary when it comes to how much food a person needs in order to satisfy his hunger. When people usually see a lot of food, just seeing that makes them feel full.
Yann Cornil, assistant professor at the Sauder School of Business conducted a research to check how restaurants give smaller portions to every customer they have and still remain profitable and competitive. His team with Pierre Chandon who is a French researcher who conducted some published experiments that is based on the idea that if ever people are attracted to food and not the feeling of being hungry, but by the sensation. In this case, they would enjoy the food more and they would give a great value for the food.
In most cases, people who enjoy side dishes before eating the main course even if they are hungry would opt for smaller portion of food. One test asked some people how much they would be willing to pay for food and 47 percent as compared to another group who ate the same portion of food. The main focus would be on the unhealthy, high-calorie junk food that must be controlled.
Cornil said that it's hard to imagine people cooing over food like potatoes as compared to chocolate cake. He explained that there is a connection between the sensory enjoyment of the quantity and quality of food. The food taste very delicious for the first few bites. However the more you eat, the pleasure of eating this food decreases. This is what high-end and fine dining restaurants focus on, the sensory enjoyment with higher prices but the portions and serving size is small.
Cornil said that they are focusing on developing sensory menus now. This kind of menu will focus on the appeal and look of the food and make all costumers focus on the sensory enjoyment which is the appeal of smaller portions instead of larger amounts of food and have a competitive price as well.
