LeAnn Rimes films music video for her latest single "Gasoline and Matches" entirely on a iPhone.
According to The Hollywood Reporter, the video filmed by Ian Padgham and produced by Darrell Brown, Rimes and Padgham, includes a stop-motion animation work. The scenes brought to life using more than 8,000 still images put together after filmed.
Aside from using iPhones, the group used the Vine app to get some of the footage. The video reportedly cost in the "neighborhood of tens of dollars."
According to Padgham, anyone could use that same apps to make their own stop-motion animation and said the secret to making a video using still photographs is patience.
"Darrell turned me onto Ian's Vine account, and I'd never seen anything like it," Rimes told The Hollywood Reporter. "I was shocked that nobody had done a (music) video like that before, and I jumped at the chance to do it. My part in it took 20 or 30 minutes at the most. Ian flew to Dublin, where I was on tour, and put two iPhones up and filmed me doing two passes of the song, along with a few odd things like 'Reach for a star' or 'Pretend you're falling.'"
Padgham did the same kind of shoot for Rimes duet partner, Matchbox Twenty lead singer, Rob Thomas, in New York. Padgham said he "loves how [Rob] entwined with the (animated) characters." Jeff Beck, who does the guitar solo for "Gasoline and Matches," was not available to film his part, but Padgham used animated characters to show off Beck's rhythms.
"It's all very basic and rudimentary," Padgham said. "There are certainly plenty of applications like Vine that are free that people could use to just do the same thing, shot by shot. It takes a lot of work and thought, but anyone can get a phone or camera and start making their own similar things. I hope it inspires people to do their own stuff. You don't need a lot of special tools, and it's getting back to that very simple, very handmade way of producing art."
Brown describes the storyline as "gas pump guy meets match girl, gas pump loses match girl, gas pump rescues match girl, and they live explosively ever after."
"Gasoline and Matches" comes off Rimes' "Spitfire" album, reportedly her last after nearly 20 years in the music industry.
"This is one of those crazy transitions for me, because I'm out of my deal next week," Rimes told The Hollywood Reporter. "I had never in my life made a record like this ... where basically the whole album was just a creative passion project. If the single clicks somehow with radio, it would be great, but if not, it was totally fun to have a great piece of work in this video we dreamt up and continue to work with really cool people."
