Obela have taken out the most recent Canstar Blue customer satisfaction award for its dips range, putting Aldi's Deli originals private label brand in second place and Black Swan Dips came in third place.
Australian Food News shared that Obela first entered the Australian market in year 2011. It currently sells a variety of flavors through Woolworths, Coles and IGA supermarkets.
Aside from giving awards to exemplary dips range, the awards also revealed Australian dip consumption habits.
The awards have revealed the following information about Australian shoppers: 1) Australians are more likely to eat dip with unhealthy snacks like chips rather than with healthy ones like carrots and celery. In general, most people do however enjoy eating dip with both healthy and unhealthy snacks; 2) Australians like dips with 45 per cent of adults claiming they could eat a whole tub in one sitting if they desired; 3) Most are willing to spend some money on dip, only 30 per cent of respondents say they always buy the cheapest dip option; 4) Only 23 per cent of survey respondents are brand loyal when it comes to dips; and 5) 82 per cent of survey respondents say they like to try new dip flavors in order to find something they enjoy.
Website advertising, rating licenses and lead commissions funded Canstar Blue. It is a service which evaluates and compares consumer products available for sale in the Australian market.
Back in August, Canstar Blue has given Donut King the Most Satisfied Customers Awards for coffee shop chains in Australia which ended Muffin Break's three-year winning run.
"Based on a survey of 1,876 adults who have visited one of Australia's major coffee shop chains in the last six months, Donut King was the only one to achieve a five-star rating for overall customer satisfaction," Australian Food News reported at that time. "The Retail Food Group brand earned top marks in six out of eight research categories, including value for money."
