To coincide with the worldwide celebration of Back to the Future day this past October 21, Pepsi released a limited edition 'Perfect Pepsi' bottle modeled after the one Marty McFly encounters in the beloved movie franchise.
Only 6,500 bottles of the drink were available in the United States via Amazon and - as expected, they sold out instantly. This prompted wide spread outrage on social media, with irate fans coining the hastag '#pepsimperfect' to voice their frustrations at being unable to secure the presumably once-in-a-lifetime keepsake.
'Hey @pepsi ,next time how about just a limited edition kick in the nuts? Would probably hurt less...#PepsiPerfect #PepsiImperfect ' said twitter user @EricNovinsky.
'Fools. Don't you realize it was meant to go on sale at midnight, HILL VALLEY TIME (PST).' added @DanPalawak
@g_cob said 'What a way to start #BTTFDAY with #PepsiImperfect. Screw that @pepsi #pepsiperfect '
According to CNN, a glitch in the system caused the bottles to go on sale early, which lead to this whole mess. "As sometimes happens when going Back to the Future, a glitch caused a small amount of Pepsi Perfect to go on sale earlier than we intended. We will deliver on our promise to fans, and the rest will go on sale as planned," a spokesperson said. To make amends for the fiasco, Pepsi is giving fans another shot at securing a bottle.
We’ve heard you, #BTTF fans. On 11/3 at 9:00 am EST, we'll take orders for another limited run of #PepsiPerfect on https://t.co/quKlP5lbSU. — Pepsi™ (@pepsi) October 21, 2015
So there you have it, a happy ending after all. Make sure to set your time machines right this time.
