Ben & Jerry's and New Belgium Brewing are partnering up, and the new products of the combo are a dream for ice cream and beer lovers. Introducing the Salted Caramel Brown-ie Ale - both an ice cream from the Vermont ice cream giant and a beer flavor from New Belgium.
On Wednesday, the two companies announced and simultaneously released the same flavor.
The new ice cream beer from Ben & Jerry's is made with New Belgium Brown Ale ice cream and salted caramel swirls and chunks of fudge brownie, while New Belgium Brewing's dark beer is made with notes of chocolate, salted-caramel and vanilla.
Ben & Jerry's recommend both to be combined for a beer float.
According to New Belgium PR manager, Bryan Simpson, the two were originally designed to be paired up.
"They have the same flavor profile in that you've got caramel and brownies going on in both," he said. "The pour over, which is how you're going to experience it, is a scoop of ice cream with beer over it. My inference was it was going to be very sweet - like a root beer float, but the beer is a lot dryer than a root beer would be. The salt plays off the sweet very well."
Ben & Jerry's is well-known to be an ice cream giant unafraid of experimenting with their flavors. Other creative treats the ice cream maker has created include the likes of which were inspired by musicians, late-night TV hosts, and other celebrities, reports Boston.com.
With the creation of Passover-friendly charoset flavor last spring and dabbing in the idea of a cannabis-infused ice cream, the new Salted Caramel Brown-ie Ale ice cream beer doesn't really come as a huge surprise, but it is a surprise nonetheless.
Each purchase from patrons would reportedly help raise awareness on climate change and a portion of proceeds from sales will be donated to Protect Our Winters (POW). POW is an organization founded by pro-snowboarder Jeremy Jones and one which mobilizes the snow sports community in an aim to help fight climate change.
Ben & Jerry's and New Belgium Brewing are also urging customers to reach out to their governors to support the Clean Power Plan, which promotes the reduction of carbon emissions, according to Yahoo Food.
Ben & Jerry's new Salted Caramel Brown-ie Ale ice cream beer is now available by the pint at $4.89, but for a limited time only. The beer will hit stores in November. Reports say both the beer and the ice cream are expected to last through the holiday season.
According to Fortune, this isn't the first time that the two companies have paired to create a treat that will indulge taste buds. Earlier this year, they introduced Salted Caramel Brownie Brown Ale
To know more about Ben & Jerry's new awesome ice cream beer, check out their website here.
You can also check out their promotional video by clicking here.
