The days of buying a cheeseburger and fries off of McDonald's Dollar menu have come to an end.
According to AdAge, McDonald's is making the switch from its Dollar Menu to Dollar Menu and More which will feature items ranging from $1 to $5. The company's CEO, Don Thompson, said the menu will roll out nationally and be supported by national advertising dollars.
The chain began testing the concept earlier this year and a McDonald's spokesperson confirmed that "all restaurants are selling the Dollar Menu & More on Nov. 4, with advertising launching Nov. 11."
The Dollar Menu & More has been tested in Columbia, S.C.; Albuquerque, New Mexico; Hartford, Conn.; Memphis, Tenn. and Fresno, Calif.
The new menu will keep some elements of the dollar menu, while adding two more tiers for customers the spokeswoman said. The menu makes room for what the company calls "pricing flexibility" for items like the McDouble.
The Dollar Menu & More will replace the Extra Value Menu, an attempt at a mid-tier value menu with items up to $2, which was introduced in 2012 but did not meet sales expectations. The Dollar Menu & More lineup includes sandwiches that range from $1 to $2. The priciest items on the menu would include 20-piece McNugget for about $5.
McDonald's has also been trying to adjust their menu to better reflect healthier eating habits. The company recently rolled out chicken wraps and the option to substitute egg whites in any of its breakfast sandwiches. Early next year, customers will have the option to pick a salad instead of fries with their value meals.
McDonald's isn't the only fast food joint looking to change up its menu. Wendy's recently changed its 99 Cent Menu to a new Right Price Right Size Menu, which offers items ranging from $1 to $2. The Junior Cheeseburger Deluxe was increased to $1.19, instead of 99 cents.
