Australian fast food franchise Chicken Treat has decided to embark on a task that no other fast food franchise has gone before - hiring a chicken to handle all their social media posts, or sort of.
Chicken Treat, which serves all things chicken, now have Betty the chicken to handle all their Tweeting. Hailing from Perth, Betty was even trained for the job, as shown in the video below:
While Betty the chicken's first Tweet didn't mean anything of worth, she still gained a lot of followers after joining the Twittersphere.
1 SQDE3WH7 SEËCQYU CXSVVS . 67 #chickentweet
— Chicken Treat (@ChickenTreat) October 7, 2015
The rest is history after that as Betty the chicken made trending tweets later on, even sending out some positivity for humans.
6 6 ;/........................................................................................................................ #chickentweet
— Chicken Treat (@ChickenTreat) October 16, 2015
/. -8opl84 fgb = QWQQnihmk9,pkm,npiu7=/',. 7902q` 9WW CV L #chickentweet — Chicken Treat (@ChickenTreat) October 16, 2015
Some words of inspiration from Betty. And remember: if a chicken can tweet, you can do stuff too. #ChickenTweet pic.twitter.com/fHX2t14R74 — Chicken Treat (@ChickenTreat) October 14, 2015
Chicken Treat, which specializes in barbecue chicken, told on YouTube that they have allowed Betty the chicken to handle their Twitter account until she is able to tweet a "proper 5-letter English word," according to The Washington Post. It was mentioned in the Chicken Treat video that a word with five letters is Guinness' standard requirement for Betty to be named "First Chicken To Tweet." Unfortunately, she has yet to accomplish such a feat. She has come close though with the word "FEW" on Saturday, "bum" on Wednesday and "few" in lowercase just yesterday.
"Bum"? Keep things clean, Betty. pic.twitter.com/qwLAwmQwKr — Chicken Treat (@ChickenTreat) October 15, 2015
Since her first tweet on October 7, Betty the chicken has sent made around 150 Tweets, according to Food Beast.
Mimma Battista, Chicken Treat's CEO, told Perth Now that the chain's target audience are younger demographics.
"Social media is a powerful and instant way for us to have a conversation with our customers," said Battista. "We felt the #chickentweet idea would reflect that in a lighthearted and unique way."
According to CNN, the unusual stunt has captured the attention of animal rights activists. However, Chicken Treat has assured those concerned that the tweets and Betty's labors had been approved by the Royal Society for the Prevention of Cruelty to Animals "& abides by all standards regarding animal welfare."
"In no way is she being forced into anything," said a spokesperson. "She is much-loved and has an entire grassed backyard to roam around."
