Cupcakes are loved by practically everyone - especially little girls.
But this tie-dye cupcake isn't your ordinary miniature cake - it's loved by little girls because it helps them go to school.
A photo posted by She's the First (@shesthefirst) on Oct 13, 2015 at 6:33am PDT
Before tie-dye cupcakes were a trend, She's the First founder Tammy Tibbetts first launched the concept of her organization, which aims to use first-world technology to help girls in low-income countries receive proper education by raising money and awareness.
"I saw the opportunity to mobilize my generation to use their social media to crowdsource funds for scholarships," said Tammy Tibbetts.
Why we #BakeAChange #WhyWeFite and why we champion the importance of quality education for everyone, especially the #62milliongirls who still need us. #LetGirlsLearn A photo posted by She's the First (@shesthefirst) on Oct 14, 2015 at 7:17am PDT
Notre Dame student Lindsay Brown was the person behind one of the non-profit organization's first fundraisers. Brown thought that a bake sale - incorporating her favorite tie-dye cupcakes - fundraising activity would do the trick.
It apparently paid off, because the sweet treats were definitely a hit. Tibbetts said, "People at other schools saw the pictures on social media and asked for the recipe. Soon the tie-dye cupcake became a kind of symbol that we could build a community around."
A photo posted by She's the First (@shesthefirst) on Oct 10, 2015 at 5:54am PDT
According to Yahoo! Food:
"The first official Bake a Change bake sale was held in 2010 at various She's the First chapters across the country. Students across 175 participating college and high school campuses got to baking, using the simple combination of boxed cake mix and food dye to make a lasting change for girls across the world. Cupcakes were the perfect fit to further their cause, Tibbetts pointed out, because of their universal appeal. 'A 5-year-old could make them, or a 25-year-old could make them. All you need is a $1.50 box of cupcake mix and a jar of frosting and the profit can be so significant. Plus, no one will turn down a cupcake - especially when it's done for a good cause.' Of those profits, 100 percent go directly to providing scholarships for girls. Since the inception of the Tie-Dye Cupcake Bake-Offs, the Bake a Change campaign has singlehandedly raised over $100,000, enough to sponsor 165 girls' educations."
To all our new followers who saw us in @theskimm, welcome! For your first action with us, how about #BakeAChange? See link in bio for more! A photo posted by She's the First (@shesthefirst) on Sep 28, 2015 at 8:46am PDT
The initial social media campaign of the organization was what helped She's the First become the foundation it is today. Since its launch in 2009, She's the First has been attributed for almost 600 girls' education funding across ten countries around the world.
