Wonder Bread is back on the shelves after a one-year absence.
According to the Associated Press, Flower Foods Inc., said the bread began returning to supermarket shelves Monday. Flowers Foods Inc., which bought Wonder from the now-defunct Hostess Brands, snapped up five bread brands after Hostess went out of business last year.
The $355 million deal included Butternut, Home Pride and Merita, which are all returning to shelves along with Wonder Bread. The company also makes Tastykake and Nature's Own bread.
According to Keith Aldredge, vice president of marketing at Flowers Foods, the company is still deciding the fate of the Nature's Pride bread brand, both which were also acquired from Hostess. Wonder Bread is still being made at the company's existing plants. Aldredge said the 20 Hostess plants the company acquired as part of the deal were closed.
Hostess Brand experienced years of management turmoil and shut their factory doors last November. The brand sparked an outpouring of supports for treats such as Twinkies, Ding Dongs and Ho Hos. Aldredge said the company will return to retro packaging for the re-launch of Wonder bread and the company has decided to use a Wonder recipe from "an earlier time."
The bread is being distributed in the areas where Flowers currently distributes its products, with hopes of expanding over time. Flowers Foods, which based in Thomasville, Ga., said it reaches about three-quarters of the country.
Another come back this is week is iconic snack Drake's Cakes.
Drake's Cakes posted on its Facebook Page that their treats will start their triumphant return to stores beginning Monday. Drake's most popular treats, Devil Dogs, Coffee Cakes, Ring Dings and Yodels, are returning to the grocery and convenience store in the Northeast.
Drake's Cakes arrival will be followed by several other Drake's products in the coming days including Honey Buns, Blueberry Muffins, Banana Nut Muffins and Danish Pastries.
