Late last year, a series of fast food chains including KFC and McDonald's had severe problems with their providers after scandal broke out when it came to food safety in the region, and KFC China has had a tough time recuperating from these hard times - more and more every quarter.
Last week, KFC China and India made its numbers public and the results weren't all that great, as the parent company of the biggest fried chicken chain in the world (though the second in the U.S., with Chick-Fil-A leading the race) recently saw an 18 percent drop.
As far as what's wrong with KFC China, Quartz has the answer: for a fast food service, the chain takes an awful lot of time serving up the orders their customers make.
In all, KFC China has been struggling quite a bit over the past year in the Asian market, as have other Yum Brands-owned franchises like Taco Bell and Pizza Hut over a number of food safety scandals in the region.
As Dispatch Times reports, KFC China (or rather, Yum! in the region) has been going through a 52 week low of $65.81 per stock with a 52 week high of $95.9, taking in $3.43 billion instead of the expected $3.67 billion.
According to TV Newsroom, Yum! Brands' China division accounts for about one-third of the profits of the entire company globally, so it's important to stand watch into what exactly goes on with it.
As KFC has lost popularity in America, it's currently undergoing a mild rebranding by bringing back their longtime "mascot" based on their founder, Colonel Sanders, a character that has been played by two different actors in the past year ("Saturday Night Live" alums Darrell Hammond and Norm MacDonald) and even gotten a couple of comic books of its likeness released.
KFC China's return to basic form might help out the brand in the future.
